http://globalized.wordpress.com/2008/06/10/the-benefits-of-listening-to-consumers/ Sun, 13 Sep 2009 01:33:08 +0000 http://wordpress.com/ hourly 1 http://globalized.wordpress.com/2008/06/10/the-benefits-of-listening-to-consumers/#comment-106 globalized Wed, 11 Jun 2008 03:43:03 +0000 http://globalized.wordpress.com/?p=80#comment-106 Aha! Thank you for reminding me of another book that I desperately need to bump to the top of my summer reading list. Aha! Thank you for reminding me of another book that I desperately need to bump to the top of my summer reading list.

]]> http://globalized.wordpress.com/2008/06/10/the-benefits-of-listening-to-consumers/#comment-105 Andrew McMillen Wed, 11 Jun 2008 03:32:23 +0000 http://globalized.wordpress.com/?p=80#comment-105 It's not a passing fad. It's evidence of the long tail theory in action. Consumers' interest - yes, a small proportion of all music listeners, but consumers nonetheless - isn't going to divert elsewhere overnight. Vinyl enthusiasts will endure; as long as there's a market, there's no good reason - from an economic viewpoint - to abandon the format. It’s not a passing fad. It’s evidence of the long tail theory in action. Consumers’ interest – yes, a small proportion of all music listeners, but consumers nonetheless – isn’t going to divert elsewhere overnight. Vinyl enthusiasts will endure; as long as there’s a market, there’s no good reason – from an economic viewpoint – to abandon the format.

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